Branding, logo design and visual identity advice.
The poster is not the identity. The nine pieces an event campaign actually needs, the order to produce them in, and the details teams forget until it is too late.
Event Visual Identity: What You Need Before Tickets Go On Sale Read More »
A pressbook is a sales document, not a portfolio. What promoters, journalists and sponsors each look for, and how to format it so it actually gets read.
What Goes in an Artist Pressbook, and Why Promoters Ignore Yours Read More »
What to send a designer before your release: the files, the references, the deliverables and the rights, so the cover works as a thumbnail and as a poster.
How to Brief a Designer for Album Cover Art Read More »
A logo is only the starting point. Here is what a brand identity includes, why consistency builds trust, and how to know when your business is ready for one.
Logo vs Brand Identity: What Your Small Business Really Needs Read More »
