Allo Répétition

About the client

Allô Répétition connects qualified teachers with learners for home tutoring in Cameroon, from primary school to university. The brand had two audiences at once: parents looking for a tutor near home, and teachers and students the platform wanted to recruit.

What I designed

• The logo and the brand’s orange-and-charcoal look
• A recruitment flyer for teachers, with the platform’s objectives, the reasons to join and a QR code
• Website banners: a home banner and one banner per level (primary, secondary, higher education)
• A roll-up banner and a sales stand with a branded parasol (“Votre répétiteur près de chez vous”)
• T-shirts in white and black
• Social media posts, including a teacher call-out and a seasonal greeting

The design choices

Orange carries the energy of learning; charcoal grey keeps it serious enough for parents who are trusting someone with their child. A line pattern of school objects (pencils, rulers, compasses, numbers) runs along the T-shirt hems and behind the banners, so the brand reads as “education” even before anyone reads a word.

The three level banners use the same layout with different photos, which makes it obvious on the website which page you are on. Every printed piece carries the website, phone numbers and a QR code, because most people first meet the brand on the street or at a stand rather than online.

Where it works

The flyers and posts recruit tutors, the banners guide parents through the website, and the stand, parasol and T-shirts give the team a visible presence wherever it sets up.

Need a brand that works on the street and online? See my graphic design and brand identity service in Yaoundé.