K-Hospitals.com
K-Hospitals.com is an innovative platform that serves as a comprehensive directory of doctors and specialists available near you, allowing patients to easily find healthcare professionals in Cameroon. At the same time, it provides doctors with an efficient solution to receive and manage appointments with ease. I had the immense privilege of conceptualizing a visual representation that authentically embodies their values, mission, and dedication. It was a rewarding experience to translate their essence into a cohesive and impactful identity.
About the client
K-Hospitals.com is an online directory of doctors and specialists in Cameroon. Patients use it to find a general practitioner or a specialist available near them; doctors use it to receive and manage appointments. The brand had to reassure patients, sometimes in an emergency, and look professional enough for doctors to join.
What I designed
- The logo and the tagline lockup: “Trouvez un médecin disponible près de chez vous (généraliste ou spécialiste)”
- The concept board explaining the three ideas behind the mark
- The colour palette and the typeface (Helvetica Bold)
- The website hero design
- Covers for Facebook, LinkedIn and Twitter (X)
The design choices
The logo combines the three actions of the service in one picture: a laptop (it happens online), a location pin with an “H” inside (a health facility near you) and a magnifying glass (you search and find). Anyone can understand the service from the mark alone, even before reading the name.
The palette is built on three blues, from a bright medical blue to a deep navy, the colours most people associate with health and trust. The bold, neutral typeface keeps the name readable at very small sizes, such as on a phone screen or a favicon.
On the website and the social media covers, the headline speaks to the patient’s situation, “Une urgence ? Trouvez gratuitement le médecin qui consulte près de chez vous”, next to a photo taken in a medical setting.
Where it works
The identity runs across the platform’s website and its Facebook, LinkedIn and Twitter (X) pages, so a doctor or a patient who meets the brand on any of them recognises it on the others.
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