Ezone Cameroon

About the client

Ezone Electronics sells consumer electronics and home appliances in Cameroon, with showrooms in Akwa, Douala, and in Yaoundé. Much of its range is the Roch brand: televisions, fridges, washing machines, air conditioners, cookers, blenders and sound systems. Since 2022 I have designed its Facebook and Instagram posts.

What I designed

• Lifestyle posts that show the products at home: a family on the sofa under the air conditioner, friends in front of a Roch TV
• Product posts with the model number and key features shown as icons (robust motor, double drum, quiet operation)
• Price promotions, such as the Africa Cup of Nations offer on 43″ and 50″ Roch LED TVs
• Price-list posts and a catalogue flyer of the whole range
• Seasonal and weekend posts that keep the page active between promotions

The design choices

Every post follows the same frame: the Ezone and Roch logos in the top corners, a short headline in French, and a footer with both shop addresses, the phone number, the email and the social handle. A customer who sees one post knows where to go and whom to call without opening the page.

Inside that frame, the format changes with the goal. Lifestyle posts lead with people and emotion, product posts with the appliance and three or four feature icons, and promotions with the price in large figures. Purple and magenta tie the series to the Roch brand, while each post keeps enough white space for the product to stand out on a phone screen.

Where it works

The posts run on the Ezone Cameroon Facebook and Instagram pages for both cities. The catalogue flyer also works on WhatsApp, where customers often ask for prices before visiting a showroom.

Need regular posts for a shop in Douala? See my social media management service for Douala.