À Cœur Ouvert
À Cœur Ouvert is a Cameroonian NGO working since 2012 for children’s education, maternal health, access to clean water and women’s economic independence in the Far North, Adamawa and West regions.
I designed and built a website that builds trust and drives support: its four programmes presented with animated impact figures, transparent reporting on how funds are used, a donation module ready for Orange Money, MTN MoMo and bank cards via CinetPay, a volunteer application form and a newsletter signup.
The brief
A Cameroonian NGO founded in Yaoundé in 2012 that works with vulnerable families in the Far North, Adamawa and West regions on four programmes: children’s education, maternal and child health, water and sanitation, and women’s economic independence. Its audience is twofold: donors and partners, in Cameroon and abroad, who need to trust how their money is used, and volunteers who want to get involved. The website had to build that trust and make giving simple.
What I built
- A home page with animated impact figures and a short presentation of the organisation
- A programmes page presenting the four programmes, each with its regions, its beneficiaries and its results
- An “About” page with the story of the NGO
- A “Get involved” page with a donation module (monthly or one-off, suggested amounts, a breakdown of how funds are used) ready for Orange Money, MTN MoMo, cards and bank transfer via CinetPay
- A volunteer application form and a newsletter signup
- A contact page and a WhatsApp button
The design choices
The palette pairs a confident blue with a fresh green on a white base, colours that read as reliable and hopeful rather than sad. Titles are set in a warm serif with an italic accent on the key words, and the photos show children, mothers and communities looking at the camera, as people, not as objects of pity.
Transparency is part of the layout. The donation module shows what each amount pays for (“Each month, your 10,000 FCFA gives a farmer improved seeds and a season of follow-up”), and a bar chart shows the share of resources spent on programmes, operations and fundraising. The organisation’s approval and certified accounts are stated near the top of the home page, where a first-time donor looks for them.
How it works for visitors
A donor can understand the NGO in one scroll of the home page, read the detail of a programme, then give in a few taps by mobile money or card and receive a receipt by email or SMS. A volunteer can apply from the same page, and anyone can follow the work through the newsletter.
Need a website for an NGO or an association in Yaoundé? See my web design service in Yaoundé.
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