Dame des Fleurs

About the client

Dame des Fleurs is a luxury flower shop founded by Nadia. It creates rose bouquets, bloom boxes, preserved roses and sculpted heart arrangements for birthdays, graduations, proposals and Valentine’s Day, and takes same-day orders. Flowers are often bought from a phone and at the last minute, for a precise occasion, and the store had to be built for that.

What I designed

• The design and build of the online store
• A home page with a “Build Your Own Arrangement” section and a “Shop by Occasion” section
• A full catalogue with filters and sorting
• Product pages where the customer picks the number of roses, the colour, glitter and add-ons
• A Bouquet Finder quiz for customers who do not know what to order
• A flower subscription page, an About page with the founder’s story, and the shop policies

The design choices

Deep red and black, with an elegant serif for the titles, give the store the feel of a high-end florist, and the photos of the arrangements fill the screen. The home page opens on a wall of red roses and the line “A gift for today, a memory for always”, with a reminder of how to place a same-day order.

The product page is built around the way people actually buy flowers. The customer chooses a size from 24 to 200 roses, picks a colour from a row of swatches, adds glitter if they want, then ticks add-ons such as a custom banner, a crown or pearls. Customers who are unsure can take the Bouquet Finder quiz, which turns a few questions into a recommendation, and a WhatsApp button stays within reach on every page.

Where it works

The store is live at damedesfleurs.com, where customers order, customise and pay online.

Want an online shop that sells? See my web design service; I work remotely with clients in the United States.