Mboa Évasion
Mboa Évasion is an inbound travel agency based in Douala, organising guided tours across Cameroon, from the beaches of Limbe and Kribi to the chiefdoms of the West, the Dja forest and the savannahs of the North.
I designed and built the agency’s website to inspire and convert: destination pages region by region, a tour catalogue that can be filtered by region and duration straight from the home page, clear pricing on what each tour includes, and a quote request form for tailor-made trips.
The brief
An inbound travel agency in Douala that organises guided tours across Cameroon, from the Atlantic coast to the chiefdoms of the West, the Dja forest and the savannas of the North. Its visitors are travellers from Europe, North America and Africa, and Cameroonians of the diaspora, who often know little about the country. The website had to make them want to go, then help them choose a tour and ask for a quote.
What I built
- A home page with a tour search by region and duration
- A “Why Cameroon?” section with key figures: Mount Cameroon at 4,040 m, 402 km of coastline, more than 250 ethnic groups, two UNESCO natural sites
- Destination pages region by region, with practical advice: what to see, when to go, how long to plan
- A tour catalogue that can be filtered by region and duration, each tour with its length, group size, day-by-day itinerary and price from
- An agency page with its story
- A contact page with a quote request form for tailor-made trips
The design choices
Travel sells with images, so every page opens on a full-width photograph of the country: the coast seen from above, pirogues on a beach, a river through the forest, Douala at sunset. Navy and sand tones with a golden accent give the agency a calm, trustworthy look, and the type is a bold, modern sans that stays legible over photos.
The tour cards are designed for comparison: the same information in the same order on every card (duration, group size, region tag, a short description, the price from), and a fold-out day-by-day itinerary for those who want detail. Prices are shown clearly, along with what each tour includes, because travellers hesitate most when they cannot estimate the cost.
How it works for visitors
A visitor can start from a dream (a destination page), from a constraint (a filter for five to eight days) or from a question (“Talk to an adviser”). Every path ends on a quote request for a tailor-made trip.
Need a website for a travel agency or a tourism business in Douala? See my web design service for Douala.
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