Happy Lunch

About the client

Happy Lunch is a fast-food brand built on four values: conviviality, speed, indulgence and accessibility. It speaks to a wide audience (students, families, workers) and sells both over the counter and through delivery and an ordering app.

What I designed

• The logo and its explanation: the concept, the meaning of each element and of each colour
• A five-colour palette with HEX codes and versions of the logo on four backgrounds
• A food pattern of burgers, pizza, fries, tacos and ice cream
• Uniforms and merchandise: polo shirt, cap and apron
• Packaging and stationery: cups, mug, paper bag, tote bag, flag, menu board and business cards
• Social media visuals: app download post, shawarma promotion and Facebook cover for delivery

The design choices

The logo is a stylised burger on a round badge. The burger says what the brand sells in a second; the circle stands for a shared meal and a service that is always there. “Happy” is set in a bold, rounded letter and “Lunch” in a thick script, which gives the name a young, friendly voice for a broad audience.

Every colour has a role: golden yellow for warmth and appetite, bright red for energy and to attract the eye, the light brown of the bun for craft and quality, and deep maroon and black for contrast. The food pattern, drawn in white line on yellow, fills cups, bags and backgrounds, so the brand can be recognised even when the logo is small or absent.

Where it works

The same system covers the counter, the staff, the packaging that leaves with the customer and the social media pages, so ordering in store, by phone or through the app feels like the same brand.

Opening a restaurant or a food brand? See my logo and brand identity service in Yaoundé.